Craft Beer in Canada
Two decades ago, most people used to recognize craft beer manufacturers as micro-breweries. These firms were traditional, non-mechanized and existed in small-scale. The situation has changed because the craft beer industry is one of the most growing economies in Canada. The consumption of the traditional beer has increased due to the recent awareness and love of the Canadian craft beer.
With dedicated manufacturers, such as Eli Gershkovitch, the craft beer industry has risen to be a top contributor to the country`s gross profit (Interview.net). A report prepared by BMO Nesbitt Indicated that most Canadian craft beer companies are making double-digit revenue. Since 1995, the industry has been growing regardless of the fluctuating market.
In 2015, the craft beer breweries, in Canada, sold over 2.3 billion liters of beer. McAuslan Brewery records an annual profit of more than $20 million. Ontario Craft Breweries sells over 400,000 hectoliters of beer each year.
Craft beer breweries manufacture a variety of products. Such beer is produced in multiple tastes, brands, and flavors. The most common types of beer include Glutenberg, Red Racer, Nutcracker Porter weissbier, Stout, La Fin and Farmhouse Saison. The flavors are retailed across Europe and some parts of the U.S. Canadian craft beer breweries work day and night to satisfy the large market.
About Eli Gershkovitch
Eli Gershkovitch is one of the most successful pioneers of the Canadian craft beer. He is the founder and CEO of Steamworks, an organization of multiple craft beer companies. He started a micro-brewery, Steamworks, in 1995. The firm was a small brewpub that applied steam-power to manufacture craft beer.
Although many people did not like the traditional beer, Eli Gershkovitch enabled the product to gain a good reputation in the country. Eli Gershkovitch expanded the company by increasing its market across the U.S. and Europe. Eli Gershkovitch visited several countries in Europe to study people`s preferences.
Eli Gershkovitch`s extensive marketing skills and his connection with customers enabled him to design various flavors, tastes, and brands. His most popular brands include IPA, Gate Lager and Pale Ale. Eli has worked in the craft beer industry for more than 20 years. He utilizes his experience to manufacture the best product.
More about Eli Gershkovitch at https://ca.linkedin.com/company/steamworks-brewing-co.